Prime Markets /  Delivering commercial solutions to agribusiness and energy companies with a particular interest in the convergence of these sectors.

Climate change and global consumer preferences for solutions (not products) together with the speed of innovation is driving seismic shifts in:

Agribusiness innovation and commercialisation to deliver food and fibre solutions alongside emission reductions

Energy markets implementation of renewable energy solutions to sustainably power the food and fibre sector.

Energy business models evolving from physical assets to combine data driven commercial structures. 

Prime Markets has expertise and insights into these sectors and the convergence points with a passion for bringing ideas and initiatives to commercial life.

We do this through forming partnerships, executing and delivering business development strategies and commercial transactions. 

Prime Markets is delivering governance, strategy and business growth solutions for clients and partners across the agribusiness, energy and infrastructure sectors. With the right opportunity and partner alignment we will co-invest into these related business solutions at the commercialisation stage.  

Prime Markets is involved with three aspects of the agribusiness and energy sectors:

1.

Governance and Strategic Advisory

2.

Business Growth Solutions

3.

Company Ownership and Co-Investment

Credentials / Expertise

Murray Dyer

Murray Dyer

Murray Dyer is the Principal Partner of Prime Markets with over 30 years’ experience in Agribusiness, Energy, Utilities Infrastructure and related innovation.

  • Murray Dyer is a Chartered Member of New Zealand Institute of Directors.

    Participant in June 2023 intake of Kellogg Rural Leadership Program at Lincoln University.

    Fulfilled Company Director roles in New Zealand, Australia and United Kingdom.

    Developed and delivered business and product strategies within New Zealand and internationally for my own and client businesses.

  • Recently /

    Lead business development for Simply Energy achieving three successive Deloitte Fast50 finalist awards / view

    Lead partnership and sale of Simply Energy to Contact Energy / view

    Commercial lead on a number of large complex energy transactions for a leading New Zealand energy company to some of New Zealand’s largest energy consumers.

    Previously /

    Consultant to a UK based commodity trading technology business to establish their commercial operations in AsiaPacific.

    Trading manager in London for a North American based agribusiness trading company.

    Business development manager/ trading executive role based in Melbourne servicing supply chain partners and clients across Asia and Australasia.

    Stock agent in Otago managing agency farmer clients across their wool, grain, seed and merchandise, store and prime stock transactions.

Company Ownership and Co-Investment

Current /

Co-Founder and Director of The Embedded Network Company (Tenco);
• New Zealand’s leading energy and utility infrastructure services business
• Prior Deloitte Fast50 Finalists

Co-Founder and Director of Axos Systems;
• Advanced data management and billing systems for energy and utility companies.
• SaaS partner to a dozen of NZ’s leading energy companies

Previously /

Co-founder and prior Managing Director of Simply Energy that partnered and then sold to Contact Energy as a wholly owned subsidiary. Murray stood down from all associated roles at Simply Energy in November 2022 / view

Initial Co-founder of iVentures UK that I divested from in 2007. iVentures evolved into Beond Group / view

Earlier involvement with two other start-ups that were less successful but provided excellent experience and learnings.
The Embedded Network Company

Katherine Dyer

Katherine Dyer provides expertise around project management and process mapping to support the Prime Markets engagements. Katherine has a Bachelor of Engineering (Chemical) and was previously a consultant with Deloitte in New Zealand and London, in addition to previous employment as part of Fonterra’s Audit & Global Assurance team.

News / Articles / Publications

Commercialisation Learnings for Agritech

Kellogg Rural Leaders project report undertaken by Murray Dyer in 2023 to determine if there are key denominators that can enhance commercial success for NZ agritech firms… read more

AgFunder Global AgriFoodTech Investment Report 2023

Global investment in foodtech and agtech (agrifoodtech) startups totaled $29.6bn in 2022, a 44% decline on record-breaking 2021 levels… read more

Agrivolatics: Solar Energy And The Future Of Farming In Massachusetts

Agrivoltaics, the simultaneous use of land for agriculture and solar photovoltaic energy generation, was the focus of a webinar sponsored by Amherst’s Solar Bylaw Working Group… read more

Why artificial intelligence is a game-changer for renewable energy

The energy sector faces pressing challenges and needs to act with urgency. Policy commitments to a net-zero future, such as the Paris Agreement, mean the transformation to a low-carbon economy must come at pace.… read more