Prime is focused on identifying and developing business opportunities within energy, emissions, agribusiness and commodity markets.

Prime brings together experience in commodity markets, international trading and marketing, risk management and business development strategy.

Prime provides consultancy services to clients in addition to development and implementation of business initiatives, such as:-
- Bringing together complementary skills and resources to pursue business opportunities

- Provision of business consultancy and transaction services to clients

Prime has New Zealand and International experience in these markets, including:-

- Commodity trading (Financial Services Authority UK - Futures & Options Representative)

- International business development

- Structured trade finance

- Risk management strategies

- Development of structured risk management products

- Stategic business consultancy

- Commercial transactions and business acquisitions

- IT strategy for trading, transaction services, exchanges and risk management

- Energy market development and industry liberalisation

- Stock and station agent, rural servicing